Directions Hair Dye Instructions

Shampoo the hair with a PH acid balanced shampoo, we recommend La Riché Pre Colour Shampoo, this will give the hair the correct acid balance, allowing Directions hair colour to achieve the best results.

Comb Directions Hair Dye into the hair until it emulsifies, i.e becomes frothy, the pigments will have penetrated into the hair, lighter shades may require a little more combing.

Processing time is between 15 and 30 minutes, a plastic cap will contain the heat on the hair helping to achieve a better result.

Rinse the hair thoroughly away from the face with warm water until all the residue dye has been removed.

All directions colours can be mixed with each other to create your own unique shade.

Directions will take faster and last longer on chemically treated hair eg permed or bleached.

If more than one colour is applied the hair must be washed and dried separately, greater care must be taken when partially colouring lighter hair.

La Riché products are not tested on animals.

Do's and Dont's


  • Do wear rubber or plastic gloves when applying the hair colour.

  • Do use vaseline, petroleum jelly or baby oil around the hairline to avoid staining of the forehead.

  • As with all hair colours, we advise a swatch test first.

  • Do wear something old and use an old towel, dyes can stain.


  • Do not mix Directions Hair Colours with peroxide.

  • Do not use on eyelashes.

  • Do not use a shampoo with conditioner included before application of dye. Just SHAMPOO ONLY! This is a conditioning product!

  • The use of conditioner pre colour treatment will stop the hair absorbing the dye!


  • Due to the semi-permanent nature of La Riche Directions, certain colours can sometimes leave a slight stain on materials and surfaces.

  • Shades may vary at the manufacturers' discretion.

  • To achieve lighter shades than your current colour we recommend you seek professional advice.

  • Hair Dyes may not cover grey hair.

  • Colour illustrations are based on application on virgin bleached white blonde hair, original hair shade will affect results.

BUY La Riche Directions Hair Dye HERE