Directions Hair Dye

Shop Directions Hair Dye by La Riche, the UK’s #1 choice for bold, semi-permanent hair colour. With over 40 years of expertise, La Riche Directions Hair Dye delivers vibrant, long-lasting colour trusted by salons, festival-goers and alternative fashion lovers.

Choose from 46+ iconic shades, including neon brights, deep tones, and pastel colours — all designed to help you stand out.

  • Only £3 per pot
  • Fast UK delivery – all colours in stock
  • Vegan & cruelty-free hair dye
  • Mix colours to create your own shade

Shop Directions Hair Dye now and get bold, vibrant colour with fast UK delivery.


The Complete Range of Directions Hair Dye Colours

Directions Hair Colour is one of the most recognised names in semi-permanent hair dye in the UK. Manufactured by La Riche, every colour is developed for maximum vibrancy and conditioning performance.

Popular shades and tones include:

  • Blues, reds, pinks and purple hair dye colours

  • Pastel and neon hair colours

  • Festival and alternative hair dye styles

Whether you're creating a full head transformation or adding highlights, Directions Hair Dye UK gives you total creative control.


Why Buy Directions Hair Dye from Us?

  • Trusted UK stockist of La Riche Directions

  • Huge range of colours in stock

  • Fast dispatch with flexible delivery options

  • Affordable – from just £3

  • Vegan, cruelty-free & ethical hair dye

This isn’t just hair dye — it’s a way to express your identity.


Create Your Perfect Colour

One of the biggest advantages of Directions Hair Colour is flexibility. You can:

  • Mix shades to create unique colours

  • Dilute with conditioner for pastel tones

  • Combine multiple colours for festival or split-dye looks

This makes Directions Hair Dye ideal for:

  • Festival styling

  • Alternative fashion looks

  • Creative self-expression


Professional Quality, Made Simple

La Riche Directions Hair Dye is formulated for easy at-home use with no developer required. The conditioning formula helps protect hair while delivering intense, even colour.

To use Directions Hair Colours:

These step-by-step instructions will show you exactly how to use La Riche Directions Hair Colour for the best results. Follow this guide for safe application, vibrant colour and long-lasting results at home.

We have also compiled some of the most common questions we get asked, so please check out our handy Directions Hair Dye FAQs page too


Complete your colour routine with:

All these products have been designed and selected to help you apply your colour more easily and also to ensure your new directions hair colour lasts


Shop Directions Hair Dye now and create bold, vibrant colours that stand out.