La Riche

About La Riche - Makers of Iconic Colour

La Riche is a UK-based expert in vibrant, expressive hair colour with over 40 years of experience creating standout products that inspire creativity and self-expression. As the manufacturer behind the iconic La Riche Directions range, the company delivers bold, semi-permanent colour loved by DIY colourists and professional stylists around the world.

La Riche's passion for colour is backed by precise formulation, ethical values and sustainable practices. The La Riche Directions hair dye range is known for its wide selection of intense, mixable shades and is proudly vegan and cruelty-free - providing vibrant results with hair-friendly performance. From classic brights and pastels to deep, rich tones, La Riche Directions hair colour empowers users to create their perfect look with confidence. Manufactured in the UK with expert care, La Riche continues to set the standard for quality and creativity in semi-permanent hair colour.